La Coco Designs is a sole-proprietorship wedding makeup and beauty brand, serving brides and clients in the greater Pennsylvania area. I was brought on as the sole designer and part of a development team to build their web presence from the ground up.
I designed and developed a fully custom WordPress theme — no page builders, no pre-made templates — translating the brand’s soft, romantic aesthetic into a cohesive digital experience. On the design side, I crafted the full UI/UX from visual identity to responsive layouts, balancing elegance with usability. On the backend, I built out a suite of custom features including a product catalog with color swatch systems, a WooCommerce-integrated shopping cart and checkout flow, a user account dashboard with profile management and avatar uploads, and a custom login and registration system with AJAX modal authentication.
